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T3 Micro Lucea
Technology takes a dip in worldly luxury
How does a bestselling luxury hair tool brand follow an award-winning flatiron with a new generation?
For the creation of the Lucea, T3 Micro aimed to elevate its reputation for luxury and quality with a dose of exotic yet straightforward elegance.
Luxury is in the details, but needn't be fussy. From product names to taglines, romance copy, and even the user guide, I styled the communications for T3 Micro's Lucea series to reflect a sumptuous simplicity backed by advanced yet approachable technology.
Names for technological features were imported yet familiar to remain appropriate for the brand's continental feel and user friendliness.
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