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Portfolio
Ted Baker
Ushering British refinement into the American landscape
To recreate the classic Turkish grooming experience, we organized traditional barbers at press and consumer events. The success of these events led us to maintain an in-house barber at the Nordstrom Men’s Flagship in NYC.
As creative marketing lead, I also managed influencer collaborations and press relations.
Drawing from Turkish barbering traditions, the quintessentially British brand Ted Baker developed Ted's Grooming Room, a grooming line launching internationally at North American Nordstroms and Ted Baker retail locations.
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